Diesel

Diesel is an Italian fashion brand founded in 1978 by Renzo Rosso, renowned for its innovative approach to denim and its rebellious, youth-centric identity. The brand gained prominence through provocative advertising campaigns and a distinctive aesthetic that blends streetwear with high fashion. Under the creative direction of Glenn Martens since 2020, Diesel has revitalized its presence in the fashion industry, appealing to Gen Z consumers with bold designs and a strong emphasis on sustainability.