Moschino Cheap & Chic

Moschino Cheap & Chic, launched in 1988 by Franco Moschino, served as the brand's playful and more accessible diffusion line, embodying the designer's signature wit and satirical take on fashion. The line featured whimsical designs such as dresses with faux tire tracks and jackets adorned with teddy bear collars, reflecting Moschino's penchant for blending high fashion with humor and social commentary . In 2014, under Jeremy Scott's creative direction, the line was rebranded as Boutique Moschino, continuing its legacy of bold, irreverent style while appealing to a broader audience .